Net Gamblings

Now that 3G is much more pervasive, or the 3rd generation of mobile connectivity there has been a massive surge in customers using mobile devices to access the world wide web and with that many businesses have moved in to dominate the space. One business man entrepreneur being Xavier Buyse whose rapidly growing company ADS media is enlarging at a significant rate as the space for mobile advertising continues to grow. With the growth of the 4th generation of mobile internet connectivity on the horizon this space looks set to mature even further in a relatively short period of time.

With the news that Google is set to buy mobile ad company Admob things could really hot up in the mobile advertising industry, with Google like Xavier Buyse @ ADS Media clearly having the foresight that this could develop into a massive market. The development of this industry is also reflected in the maturing market for mobile touch screen devices which ADS Media’s CEO Xavier Buyse will hope continues. Touch screen being synonymous primarily with the iPhone which has outperformed every other phone in the industry with its flawless design and intuitive interface. In such a quickly developing market though there is nothing to say that this trend will continue as other companies see the opportunity to claim themselves a piece of the pie.

This has been proven by the amount of other mobile phone manufacturers releasing their own answer to the Apple iPhone. However no one has managed to create the all encompassing ‘iPhone killer’ up until now, with sales of Googles own mobile device running on Android not quite matching up to the phenomenal sales of the iPhone. One question which should be posed is whether an increasing amount of mobile ads may in fact inhibit the development of the market as a whole as people become wary of ever more ingenius ways advertiser push their wares. At this point the industry is still in its infancy and mobile ads are not overly intrusive, usually just consisting of a pop up at the top of the screen which is relatively small.

It is true to say that the mobile advertising space will have learnt some valuable lessons from advertising on the rest of the internet in regards to what people are responsive to and what they aren’t. From the view point of the creatives mobile advertising creates a unique problem, being that you only have a very small space to be able to sell anything, usually not enough for an image but only a small amount of text writing, similar to paid search results in Google.

What is critical is that rivals to Admob consider their position extremely carefully and watch Admobs every move as now they are being bought by Google will soon be under Googles wing, the number one search engine for consumers it is a given they are going to make the most their influence to try and out play their competing businesses in any way they can.