Net Gamblings

Nobody really fancies to ruminate about what would follow if he or she passed away. When we die, our departure is not only a great emotional hardship, but additionally it could be a monumental economic encumbrance to loved ones that you succeed. It is essential to possess a life assurance policy which gives financial coverage that should be beneficial in the unthinkable case of your passing. Naturally, life assurance is imperative for several reasons.

Particularly in a time of economic burdens, it may be substantially harder for your family to settle the funeral expenditures, which are usually very expensive, out of their own pockets. Carrying a life insurance plan should help to pay for burial expenses with the intention that the burial charges will not become an even greater burden to your spouse and children.

If your family is reliant on your financial provision to re-pay the mortgage on a home or condo, if you died, your loved ones might be in real danger of becoming homeless if they cannot manage to re-pay the bank. With this in mind, it is absolutely necessary to have life cover with the aim that your remaining family will hold sufficient finances to provide somewhere to dwell in the event of your untimely death. On top of home loan or rental reparations are the expenses of living; food, attire, travel and also any other daily living expense.

Providing for college tuition charges is something that one would generally do for one’s offspring if you were alive. Though, if you perished, there would possibly be no one to help pay for university teaching expenses. Life assurance would commonly cover these costs in the chance of one’s passing on and would commonly assure your kids’ further schooling. The decision to take out life insurance cover involves careful consideration and will often benefit from the advice of a financial adviser.

It is critical to understand that life cover is extremely essential for varied reasons. It’s a drastically important choice that should not be put off. Scrutinise your different choices for the various descriptions of life cover and also the degree of pay-out the different insurance providers give in order to make an enlightened judgement. Our passing away is something that nobody can forecast. Thus, it is vital to be prepared in any situation. Assure your family in the event of your ill-timed death, by insuring that you retain suitable life cover coverage.

A potential way to increase the cost of your place is to update the kitchen. Don’t expect it will need a whole renovation to bring a fresh atmosphere to your house either. Just updating your obsolete appliances could have the targeted effect.

No matter the fact that they look identical to how they did 3-4 decades ago, fridge freezers have been engineered to be much more efficient. Today, there are fridges with a freezer on the bottom, full humidity control, ice machines, customizable shelving, side-by-sides, and many novel extras to make our life more convenient. The current fashion are hidden appliances in the kitchen. Some fridges usually have a wooden front to is hidden amongst the cabinets. For another unique touch, you could personalize your storage space by adding a wine rack or similar. Refrigerators aren’t the only gadgets to be masked this way: dishwashers can also be disguised with cupboard fronts. But there’s lots more. Modern dishwashers tend to use dehumidifying rather than heating as it is a lot more time and energy efficient.

There isn’t a law that limits you to only a single dishwasher. They are opting for two in the kitchen, most often in the counter top near a spare sink. This is perfect for those of you that do a lot of entertaining at home. Keeping things apart this way should add further comfort to your life. The cabinetry itself is experiencing some fascinating changes too. Things that were likely favored by your great-grandparents have made a powerful come back. Lightly glazed cherry is quickly taking the place of oak as the most trendy surface. Don’t limit your choices to wood – laminate counter tops are good substitutes, let’s not forget. A fridge freezer, a washing machine, and many other appliances make it easy to redecorate your home and give it a beautiful, new atmosphere. When there’s so much you can do and put in, there is no reason for you to get sick of your kitchen.

Babywear fashion is trendy fashion, for the child, clearly! But rather than simply looking astonishing, it has to feel good against fine skin and also last in all the different locations that get stretched the most; e.g. knees, bottoms and elbows. First-class babywear not only appears fun and fashionable; it washes and wears fantastically well. Most important, it fits your child properly. Find a large array of baby & child products online including; babywear, baby car seats and highchairs.

When acquiring babywear for your new born, make sure you know where the snaps, buttons and elastic are located. For instance, will they push on your child’s smooth skin, which could easily leave marks and cause rubbing? Additionally, how snug is too snug? Is the fabric used breathable, stretchable or free moving, to allow rolling, crawling and arm movements? Is the zipper going to grab precious skin? High-quality babywear takes these matters into consideration and delivers a suitable resolution.

Buttons are very rarely found in today’s babywear, generally not appearing on clothes until the kid is old enough. Snaps are a great alternative, fitting directly in the nappy area and down the back, and typically are not noticeable so they do not cause the skin to rash. Elastics found in the both ankle and arm areas are significant, seldom fitting closely to the skin and yet still helping to keep warm clothing in the proper place.

Most babywear created nowadays is made of breathable, wearable and long-lasting fabric. Most pieces are meant to move with your child, making growing babies and infants pleased to wear it. Comfort is a requirement for any kid, as their skin is soft and itches incredibly easily. All this mounts up to is convenience for the parent! Not to say that the attractive designs and fabric patterns found nowadays for both boys’ and girls’ clothing.

Babywear does not have to be uninteresting to be all your cherished kid needs. After all, there has to be “enjoyment” in “functional”. And little girls and boys enjoy being adorable just about as much as we love seeing them that way! If your toddler’s number one sweater is becoming too tiny, it is a fairly good bet that you’ll find her another in a different material, style and colour she will adore!

Finally, your baby and children are growing daily. Products that cost a great deal of money of cash, but do not last long, are not worth buying. Acquiring outfits that fit and looks magnificent isn’t that difficult if you just invest a small amount of time searching on the Web before going to the shops. Then again, you might want to buy while you’re on the World Wide Web and have it sent by post to your door. Now, that’s a convenience that every parent needs!

As a search engine optimization specialist I often optimize
existing web pages for small business clients, upload them to
the site and see pages re-indexed by Google within a week.
This only happens with existing business sites that have been
online for a few years. Google seems to be updating their
index as often as every other week at this point and older
established sites that are already indexed seem to be re-
crawled on that twice a month schedule on a fairly routine
basis.

Two clients that hired me for recent work saw their rankings
shoot to the top for a newly targeted search phrase in a
weekend when I did optimization on a Thursday and they were
ranked instantly by Saturday. Now keep in mind that this
doesn’t happen for everyone, only those that have been online
for some period and already have significant content that
simply needs tweaking and proper title and metatag information
added. They usually have relatively good existing PageRank and
do well for other RELEVANT search phrases already. I offer that
warning only to avoid instilling false hopes in anyone hoping
to achieve the same instant ranking boost overnight.

Those clients that do succeed in this way are often thrilled
with the results accomplished in such short order. I’d love
to be able to offer that type of ranking boosts to everyone,
but some are more equal than others when it comes to easy,
inexpensive SEO tune-ups that rev up your rankings overnight.
Your mileage may vary.

WHY DO NEW SITES SUFFER?

What is going on with newer sites that don’t get crawled for
months? I’ve got a client, a newer attorney directory that
offers tons of great information in the form of articles on
specific areas of law, links to incredibly valuable and
relevant legal sites and over 600,000 attorneys listed by
practice area and state. Yet the site has not been re-crawled
by Google for over 3 months! Now this would not be such a big
issue for many sites, but this site is relatively new and we’ve
optimized all the titles, tags & page text, created a complete
site map and placed links to all these resources on the front
page.

I know that the site is not being crawled because Google’s
cached copy of the front page shows it before we did the
work four months ago, without the new links and without
title tags. We’ve submitted the site by hand, (manually)
once a month for three months via the Google Add URL page.
http://www.google.com/addurl.html When the hand submission
failed to get it re-indexed for four months, we submitted
the sitemap page, which has not been crawled at all. Google
shows only ONE page on this site, when in fact it has
thousands of pages, a sitemap and dozens static pages!

Part of the problem is that this site must be dynamic, since
a database of over 632,000 attorneys must be accessed,
retrieved and served for any of those law firms searched for
to be returned to the site visitor. Google warns owners of
dynamic sites that Googlebot may not crawl dynamically
generated pages with “?”" question marks in the URL. This is
to avoid crashing the server with too many concurrent page
requests from Google’s spider.
http://www.google.com/webmasters/2.html#A1

The solution to this dynamic URL problem has been discussed
widely in search engine forums and solutions have been bandied
about including software provided by SEO’s, URL re-write
techniques for dynamic pages on APACHE servers
http://www.alistapart.com/articles/urls/ and PHP pages
http://www.stargeek.com/php-seo.php to generate search engine
friendly URL’s. Others recommend simply adding static HTML
sitemap pages as alternatives for the search engine spiders.
In this instance the client’s developer simply said “I
can’t
do that (PHP solution) on this server”. So we resorted to
putting up the static HTML sitemap pages with hard-coded

URLS to the main 54 pages of the site at
http://lawfirm411.com/Law-Firm-411-sitemap.html This should
get at least those fifty pages crawled by Googlebot, but
Googles’ spider appears not to be crawling this site at all.
How do we know this? See for yourself by using the following
query in the search box at Google: allinurl:www.lawfirm411.com
where the result page shows ONE page in the results. If you
try that query on your own site (replace your own domain name
for lawfirm411.com), you’ll see the results lists ALL your
pages.

The site home page was crawled by Google four months ago, when
they took their “Cached Snapshot” of the page. You can see
this by visiting the Google cached page here:
http://66.102.7.104/search?sourceid=navclient&;ie=UTF-8&q=cache:www.lawfirm411.com
where the date of this snapshot is “Apr 20, 2004 07:42:19 GMT”
and they haven’t been back since. The page in that snapshot
has none of the newly added links, an outdated title tag, and
old content.

This problem is not unique to this site. One client we worked
with two years ago had a dynamically generated, framed site!
Those two site structures have always given search engines
trouble. Their site was not crawled at all and only the front
page showed up. Our solution was to create a second domain
(owned by the client), which had static HTML pages that
precisely mirrored the content of the client’s framed,
dynamically generated site. Guess what happened after
Googlebot crawled the static site? Google indexed the framed
site in full and then banned the static site from the index!
Not an approach we advocate, but the one that worked for this
client.

We’re still searching for ways to get Googlebot back to
LawFirm411.com before creating that new static site, but
decided to share this odd experience with the SEO community
before going to any extremes. Google provides over 70% of
most search engine referred traffic to ALL of our clients
and we realized we can’t site idly by and see a major client
languish because Googlebot didn’t like what it found at the
client site on the first visit four months ago.
This issue dogs newer sites in other places as well. The Open
Directory Project has also become notoriously slow in adding
new sites to the directory and in this case, has not picked
up this site even after 6 regular monthly submissions. The
web playing field may have begun tilting toward older,
established sites and away from new ones.

————————————————————

Mike Banks Valentine is the SEO for http://www.lawfirm411.com

Contact him at http://www.seoptimism.com/SEO_Contact.htm

Improve Your Small Business Online at our Ecommerce Tutorial

http://website101.com/Free-Tutorials/index.html

————————————————————

Take a second to think about what would childhood be like without toys. They have been about for thousands of years and youngsters use a large part of the day cavorting, building, researching, and testing various types of kid’s playthings. Currently the choice of toys for little dudes & ladies is massive and makes acquiring one a formidable stint for countless adults.

Infantile maturation has forever been an astonishingly key factor of each and every kid’s rearing. Guardians wish for their descendants to progress, learn, and enjoy themselves whilst they muck about. A large variety children’s playthings will often support young lads and girls to develop. It is not to insinuate that adults should not be involved in this fundamental stage of development. Often times, Folks will buy developmental toys for their young boys and girls and they allow the playthings enlighten their children. Admittedly, a myriad of toys will often exercise youngsters in multitudinous distinct skills, in spite of this the parents must continue to be concerned during each step. Who knows, all this may be almost as much delightful for the carers as it is for the boys and girls. Youngsters seem to discover more swiftly and present lower affective hardship if the carer stays concerned in every level of the educational routine.

If a child has developmentally delayed symptoms, there are some amazing youngster’s toys available in the market for them too. Even when a child has not been progressing at a slower pace, toys that aid with progress are also a marvellous option for moms and dads & kids, to refine competence. It has been known that by exercising the brain, this will support the brain cells to grow as they must and survive as they should be. A variety of the toys assist youngsters to develop literacy, promote their ability to add, subtract, multiply, and divide. Toys for kids also reinforce them to pick up more talents, that include fine-motor coordination of the fingers, organisation, the imagination & puzzle resolution.

For darlings that are not in formal education yet, the most used playthings for progressing are shaped playthings originating from wood or plastic. Such playthings will teach a child calmness & endurance. They could keep striving to build a project with the blocks until they are able to get it to stay upright there without it falling over.

As the kid gets a little older & begins school, you can progress to a different style of blocks, such as Lego. These playthings continue to school the brat about using their hands & eyes in synchronization. about the age of 4 to 6 toys such as Lego are able to also tutor a child patience and perseverance. The educational importance of toys and games is now a serious area of research for big toy companies.

Ultimately, games for children do give ` a rest from caretaking, however; when the Guardians continue to be involved in a playing and learning, it has been proven that descendants gain quicker & are more stable.

1. Cardio in Combination with Strength Training- If you need to combine your cardio with Strength training then do your Cardio AFTER your Resistance Training workout. You need that extra energy for the Hi Intensity Strength training and you also want to pump blood into your muscles after you have just broken them down from a heavy resistance training program… So Pump it up first then do your Cardio.

2. Exercise in the Morning – A Recent Study showed that after one year, 75% of
the morning exercisers stayed with their fitness and health program. Compared
to only 25% of those that worked out in the evening. Exercising early gets you
moving and energized as well not allowing yourself to find 1,000 excuses at the
end of the day on why you can’t work out.. I am TOO Tired… I am TOO Busy… I
am TOO far from the gym… You know!!!!

3. Exercise @ Home – A Recent study by the University of Florida in Gainsville
found that those that worked out at home lost more weight than those that
trained at a gym. Reason – You are less likely to skip workouts when you do
not have to travel to a place to workout….. NO EXCUSES when the gym is @
home.

4. Exercise Outdoors – Anything you do outside brings the elements into play.
Wind, hills, and other variables… Plus changing scenary helps keep the
boredom out of the workout… No FUN staring at the wall…. If you do train
inside, I recommend changing machines often as well as your program settings to
keep things FRESH…

5. Treadmill vs. Stationary Bike – Stick with the Treadmill.. Weight Bearing
machines always expend more energy than if you were sitting down.. So stand
tall and burn more calories…..

6. Interval vs. Long Steady Cardio – Periodic bursts of Hi Intensity training
followed by moderate recovery is the Answer!!!! You will burn 1 1/2 times the
calories during the same duration if you had done long and steady cardio. In
addition, you will even burn 75-125 additional calories after the workout. Also
keep in mind that long and steady helps enhance your metabolism.. My
recommendation is to do Intervals 75% of the time and mix it up with another
25% of Long and Steady to help mix it up and reduce your chance of injury by
over training.

7. One Set or Three? – One set does NOT Get it done… I always recommend when
first starting out to do One set, but after an adjustment period of learning
proper form and technique, you need to rev it up by doing at least 2-3 sets of
each exercise. A Study published by the Journal of Strength and Conditioning
Research found that experienced exercisers who did multiple sets gained
significantly more strength than those that just did one set. Three is better
than one.

8. Pre-Stretch or Post Workout? – The Journal of Strength and Conditioning
Research states that Stretching may temporarily shut down nerve signals, which
slows reaction time and reduces strength. Other studies have shown that
stretching pre workout does not reduce injury risk. The best time to stretch is
during your weight training workout. Begin all routines with a 5 minute warm up
to warm your muscles and get them flexible. It will increase blood flow and make
your muscles more responsive. So we recommend stretching in between sets or
after your workouts.

9. Free weight or Machines? – Free weights are the way to go. They will make
you stronger, because they place more demand on your muscles, since you have to
stabilize and balance your body. If you are a novice it might be good without
the help of a trainer, to start out using machines, but the way to go for the
best long term results for both strength and body toning, is to use dumbbells,
barbells, and perform those exercises using a stability ball, standing or last
but not least on a bench.

10. Coffee or Carbs? – Carbs are the best.. You body is just like your car, in
that it needs good quality fuel to run well. When you are training, you are
revving your engine and your body needs fuel to keep it going. Caffeine does
trigger your muscles to use fat as energy, but Caffeine has soo many side
effects like headaches, rapid heartbeat and shakiness. As well as some people
have problems with Acid reflux disease that does not bode well with caffeine in
your system. Eat good quality carbs before your workout for energy and make
sure you refuel after you train as well.

If you focus on these 10 Fitness Tips you are well on your way to Getting more
Fit and succeeding in your Fitness and Health Goals.

Til next Time… Rob Your Personal Trainer and Fitness Coach

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A common reason why men wont commit could be due to their past. Men wont commit if they have witnessed their parents in the past arguing or rowing. Their childhood memories could be that of an unhappy one. They may not have been brought up in a happy family atmosphere. If their parents didn’t get on together then they would have seen this situation as normal family life. Men will be much more cautious of committing themselves to a stable relationship if they have been brought up in an unhappy environment.

It is not until men experience a different family relationship that they gradually realise that not all families argue and row. They see how families relate to one another in a different light. They see them talk and discuss situations, plan and negotiate with one another, make arrangements to go out together as a family and, above all, make sure that everyone in that family is happy with all the arrangements. This is a situation that works for most families and once a man experiences this for himself he then knows that all families are brough up differently.

It is then, with great care, that he realises that he too would one day like to become part of a happy family. Now that this has opened his eyes he may wish to consider a long term engagement. It will take a long time to convince a man that he doesn’t need to be afraid of commitment. If he takes a relationship slowly then he will gradually see for himself that he too can be part of a caring, sharing, happy family.

Another reason why men wont commit could be due to the fact that they wish to explore life to the full. They may have dreams, hopes, ambitions to travel the world and experience as many different ways as possible of how people exist in different parts of the world. There are many reasons why men wont commit themselves to a stable relationship but if you take things slowly, build up each others trust and let time take its course then you will be well on the way to establishing a great relationship. Then all he will need is time to realise for himself that there is no reason why not to commit.

Of course there will always be men who will not want to commit. This may be due to that fact that they wish to live on their own and come and go as they please. Only seeing other people when they please. Although this can be a very lonely life, it is their choice and they obviously enjoy their own company and want to do things in their own way in their own time.

Jenny Clair is the editor of Marriage-Divorce-Separation.com an article based web site exploring the human side of marriage breakdowns, divorce and separation situations.

http://www.marriage-divorce-separation.com

Recently, I have received several emails asking me about coaching and what it is exactly. So, I decided to answer some of those questions in this article.

First, of all let me start with what coaching is not. Coaching is not therapy or counseling. Therapy tends to focus on the past whereas coaching is often more future oriented. Also, coaches are not paid friends. You certainly have friends that are all ready giving you advice. Friends are often cautious in telling you what they really think and don’t want to hurt your feelings. Coaches hold you accountable for the goals you set and an action plan to meet those goals.

So, what is coaching? For years executives and athletes have had coaches to help them reach peak performance. Now, other people are seeing the benefits of having a coach. Coaches are a listening ear, listening to your goals and dreams. Coaches help you put those dreams into actions. You will find coaches are very action oriented and want to help their clients reach their goals. Coaches also hold you accountable for steps you plan to take. Christian Coaches in particular focus from a Godly perspective. Where is God leading you at this time?

Why would someone hire a coach? People hire coaches for many different reasons. Some people need help with time management. Others want to find a better balance in their lives. Some may be looking at a career change and want to research the alternatives. Some people may say, “I’m not enjoying my life and want to have more fun, how can I better use my time?” Others may want spiritual guidance in their particular situation. The reasons people hire coaches are as varied as the individual person.

What should you look for in a coach? Most coaches offer an initial free phone session. You should see if the coach understands you and really listens to what you have to say. Does the coach ask you what your goals are or does the coach set goals for you? Remember this is about you and your agenda, not the coach’s agenda. Often, you can tell in one phone session if the coach is a good fit for you. Most coaching sessions occur over the phone. So, your coach could be thousands of miles away or in your city. Location really does not matter. Some coaches also doing coaching completely over the internet. When you do set up an appointment with a coach, make sure you have a list of questions you would like to have answered.

© 2004 Kimberly Chastain
About the Author
Kimberly M. Chastain, MS, LMFT is the Christian Working Mom Coach and a Licensed Marriage and Family Therapist who specializes in helping Christian women make the most of their lives. She is the author of the on-line course, “I Can’t Say No” and Pearls of Encouragement for Christian Working Moms, a free e-book. If you suffer from “I Can’t Say ‘No” Syndrome, visit Kimberly’s site today for the details on an exciting email course that’s sure to set you free! http://www.christianworkingmom.com/online.htm.
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Big and Yellow ‘M’ reminds you McDonalds… ‘DELL’ with oblique E reminds you famous ‘Dell’ computers…

No matter somebody is a beginner or a well established business person, they need to make their products familiar to the people. With so many products and services in the marketplace, what makes your product so unique and familiar?

More simply ‘How will your potential prospect remembers you?’.

Simple answer would be ‘Some uniqueness in your business’. This is otherwise called ‘Branding’.

Two important false believes about branding are:

• Branding a business needs lot of money expenditure.

• Branding is only for Big boyz.

No matter the business is small or big or local or international, try to make it unique in someway, so your visitor or customer will remembers you.

How to brand Your Business?

1. Logo:

If you are not a graphic designer, hire a professional to create one for you. Your logo should reflect your business, easily understandable to viewers, good colors which don’t lose their quality when you transform them to other media.

2. Tagline or statement below your logo:

This should breif, understandable and go with your business model. Like:

“Logo designing at An Affordable Price”

or

“Logo designing for both Small and Large Businesses”

3. Domain name:

Make it unique and make it familiar to your visitor.

See the name Registerfly.com. They branded it all over their web site like ‘fly through domain registration’, ‘flypack’ etc etc. And their other web sites like whofly.com… Everything goes with or like ‘fly’.

4. Unique advertising methods:

You know… when I want to buy my Dell, I just went through PC Mag and bought recent issue to check out the prices and models. Ofcourse I can go to their web site too. But I think I am so accustomed to see the ads in PC Mags.

5. Good Customer support:

Have you heard of word of mouth? It is so influential too. You will get potential target customer. People will always be impressed by good customer care. They’d love to tell about you to their friends and relatives about your service(s).

6. Email Branding:

Put Your ezine name in your email subject lines. Put your logo in the email message body. Let your subscriber knows that email came from your company.

Here is a service for email branding: http://brandedemail.onletterhead.com/products.aspx

7. Your Product:

Create an unique product. Develop it to an extent that some day if somebody think of your product they will remember your name or company. Or vice versa. This takes little bit time and patience. But sure one can be successful…

Final word: Any other methods you know? Well… I’d be glad you found it

About The Author

Radhika Venkata

Subscribe to ‘EbookBiz Magazine’ which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

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Ask your self this question, In which business are we really in? And stay far from the dark world of commodities…

I am astonished!!! I just witness how in three days a clan of marketers – brand managers, advertisers, researchers – drove a brand into the huge world of commodities, these people approach the brand building process as a conjunction of ideas- do not matter if the ideas were good or bad- and were clearly afraid to innovate and challenge the rules of their game.

If you are planning to maintain your brand as far as you can from the dark world of commodities, why not innovate by reconsider the category in which you compete and create your own rules.

As Theodor Levits from Harvard business school once exemplified it: “The once- powerful railroads were blindsided first by automobiles and then by airlines. This happens because railroad companies define them selves too narrowly as being in the railroad business rather than the transportation business.”

But redefining your industry does not mean hiring a new ad agency to think a fancy new slogan ad and spend millions of dollars communicating it.. To make it work, you have to approach your brand building process strategically and communicate it each day in every interaction with your consumer, offering high-quality products and services that your customers rally want and that will reinforce the values offered by your brand and expand the emotional connections your customers fell with it.

When Steve Jobs came back to Apple with the mission of bringing back the brand from the darkness the first thing he did was redefine his business. “What Apple is about, is not making boxes for people to get their jobs done, although we do that very well. Apple is about more than that. What Apple is about, its core value is that we believe people with passion can change the world for the better. That is what we believe.” Excerpt form Steve Jobs’ speech to software developers

That day Apple created its own game, and became something more, since then Apple has launched products like the i-Mac and G4, and most recently has become the center of the digital music world with the iPod and i-Tunes store.

James Dyson invented his own game when he created the Dyson vacuum cleaner, a vacuum with a unique shape and a clear collector bin, so you can watch the dirt cycloning around. He made fun the vacuum cleaning experience.

If you speak to Richard Branson he would tell you that his business is to create FUNKY business, I wonder who competes with Virgin in this business

Yes, you can think this could be risky if you already are by far the #1 in your industry, but Howard Shultz is trying to transform Starbucks into the largest digital music retailer in the world, he most be crazy.

But maybe brand building is about being rationally crazy.

Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm in Boston, MA.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

This Article may be freely copied as long as it is not modified and this resource box accompanies the article, together with working hyperlinks.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Franklin Sports and many others, including numerous emerging growth companies.